Content optimisation

Once we have selected keywords content is optimised by drafting new titles, descriptions and content for your web pages. We put a lot of care into drafting good quality descriptions making sure to use good English, spelling and grammar, and making sure that your descriptions are not just functional, but work like a CV, capturing the attention of and selling your website to passers-by and making sure your pages are targeted at the right passers-by.

We then examine how the new content is appearing on your website, so that your website remains aesthetically pleasing, but performs the necessary function for better ranking. This is called "On-site" analysis.

After looking at the "On-site" aspects of your web pages, we examine how the titles and descriptions are actually appearing in search engines. This is called "Off-site" analysis. Quite often the appearance in search engines is not as expected. As part of this process we debug the titles, descriptions and content to make sure they are standards compliant and appearing correctly.

At fiercelycompetitive.com we work with the philosophy that less is more and will often recommend splitting content across several pages so that each page can target a specific type of search. This way your pages are more likely to rank better in search results and with the increased traffic your general ranking will improve more quickly.