Traffic and log file analysis

In order to arrive at a set of keywords or in deciding whether keywords need to change, it is necessary to examine the traffic arriving at your web pages. We do this by use of log file analysis, or, if you have google analytics integrated into your website, by use of the google analytical reports.

Log files tell us a lot of things:

• From the referrer information we are able to report on what people were searching for when they came across your website.
• From the IP addresses we can see roughly where people are located
• We can see how many visitors there are to each page
• We can see which pages were visited and in which order
• We can see how much time was spent on each page

As part of our service we periodically review your log files and apply necessary changes to your web pages. We can also advise on pages that appear not to be functioning well. For instance people are not spending much time on them.